Brand owners are caught in a digital crossfire.
From one direction comes intense competitive pressure to innovate or to at
least follow very, very quickly. From the precisely opposite direction comes
the potentially existential threat of an app very publicly flopping or - even
worse - being very publicly revealed to jeopardize the customer's well-being.
Either way, you lose brand value in... (more)
Let Turkey light up your imagination. Three great things embody Turkey. Just
a four hour flight away from international London, it has a culture which is
profoundly different, distinctly unfamilar. A land on the very cusp of Europe
and Asia, with two heads simultaneously facing both east and west, it
embodies the magic and mysticism of the orient. Once nomads from Central
Asia, the Turks... (more)
Opening Keynote at Cloud Expo
Well, I thought Greenpeace was opportunistic and sloppy in its recent report
on Cloud Computing, issued last week. I've written a few stories about it.
The people at Greenpeace have a different view, of course. I just received a
response on the subject from the organization press officer Daniel Kessler.
He writes as follows:
"I read your critique of our repor... (more)